Like you, I know the
crushing weight of a vision that just won't take flight.
Back in 2019, I stood where
you might be standing today.
I had a membership site for men over 40 that was more a labor of love than a thriving business.
With
800 members on my roster, you'd think I had made it, right?
But here's the
hard truth: my members were
slipping through my fingers every quarter, and with them, the dream seemed to be fading.
I was trapped in a cycle that's all too familiar -
churning out month after month of content, only to see engagement flatline and
retention rates plummet.
The content was solid, the program was excellent, but the connection was missing.
My Monthly Recurring Revenue (MRR) hit $5,000, which sounds like a win, but the reality was a harsh one.
The majority of this was being funneled right back into
acquiring new members just to fill the gaps left by those who were leaving.
My revenue growth was dismal, a far cry from the thriving continuity business I had envisioned.